How to Connect Meta Pixel(server-side integration)

1. In the right-hand menu, open the Integrations section and select Meta Pixel

This will open the setup page where you can add your Meta Pixel credentials to start sending events from your onboarding flow.

2. Click the Add button to start the setup process.

You will see the form in the picture below.

3. Open Meta Events Manager

Go to Meta Events Manager from your Facebook Business account.

https://www.facebook.com/events_manager2/overview

4. Select the correct account

In the top-right corner, make sure the correct Business account is selected.

5. Go to the Data Sources tab

In the left-hand menu, click Data Sources to view your Pixels.

6. Select the required Data Source

Click on the Pixel you want to use for the integration.

7. Open the Settings tab

Navigate to the Settings tab within the selected Pixel.

8. Copy the Dataset ID

Scroll down to find the Dataset ID field. Copy the value.

9. Paste the Dataset ID into the corresponding field in the integration form

Back in the integration settings, paste the copied Dataset ID into the field.

10. Generate and copy the Access Token

In the Conversions API section, click Generate Access Token and copy the token.

11. Paste the Access Token into the corresponding field in the integration form

Paste the copied Access Token into the field in the integration settings.

12. Optional: Test with a Sandbox Dataset

If you want to test the integration before going live, you can fill in the Sandbox Dataset ID and Sandbox Access Token fields in the integration form. This allows you to verify events in a safe testing environment without sending data to your production Meta Pixel.