Event Mapping
We send all Stripe events to the Meta Pixel as custom events. In addition, certain Stripe events are mapped to standard Meta Pixel events to improve campaign optimization.
Stripe → Meta Pixel Event Mapping:
Stripe Event | Meta Pixel Event |
| StartTrial |
| Subscribe |
| Subscribe |
| Purchase |
| Purchase |
By sending these events, Meta’s algorithms receive the correct signals to optimize ad delivery for conversions, subscriptions, and purchases.
Value and Currency Handling
Both value (amount) and currency are automatically included in Purchase and StartTrial events. These values come directly from the Stripe event to ensure accuracy. The system uses a fallback approach to determine the correct amount, checking multiple Stripe fields in sequence:
Stripe Field Used | When It Applies |
| For subscription items |
| From Checkout Sessions |
| From invoices |
| From successful payments |
| Final fallback if other fields are missing |
Additional Notes
Amounts are converted from cents to decimals (e.g.,
2999 → 29.99).The currency is forwarded exactly as received from Stripe (e.g.,
"usd","eur").No manual overrides are applied — the value is always derived from Stripe’s data.
If Stripe provides an amount (e.g., from a price object or Checkout Session), we forward it, even for free trials.
If no value exists in the Stripe event (such as a completely free trial with no price), the value field is omitted entirely.